Based on the result of many years of molecular biology research, COSME DECORTE presents an effective solution in the form of a brand-new whitening skincare line: Cellgenie White. By controlling the factors that affect the skin negatively, Cellgenie White combines age-old wisdom with cutting-edge solutions to give you radiant, clear and bright skin that also has the ability to repel UV and other environmental damage. 

COSME DECORTE has found that the hyperactivity of keratinocytes (basal cells that produce keratin) stimulates melanin and cytokine production, which in turn trigger keratinocyte inflammation, resulting in thick, rough skin. This process repeats itself, spreading the hyperactivity even more, causing skin to develop problems that affect the complexion negatively. 

It takes several days of UV exposure and stimuli to develop a visible suntan and irregular skin texture, but it only takes a matter of hours to cause keratinocyte hyperactivity. However, COSME DECORTE scientists worked on the assumption that the skin’s ability to restore itself could be recovered by inhibiting the switch that controlled keratinocyte hyperactivity, thus cutting off the chain reaction. As a result, the Illuminate AI Complex was created.

The Illuminate AI Complex harnesses the power of two different plants: Alnus firma and Inula Britannica. Together, they work in tandem, resulting in a dual-mechanism effect that ultimately leads to radiance. Firstly, the ingredients act on the skin, even before the melanin production switch is turned on. As a result, skin stays impeccably clear and radiant, unaffected by UV radiation and external stresses. Next, the active ingredients are precisely delivered to targeted sites within the deeper layers of the stratum corneum.

The COSME DECORTE Cellgenie White skincare range consists of 7 products, to be used in the following order:

Cellgenie Cleansing Oil (200ml, RM172)

Removes makeup and oxidized sebum to achieve refined clarity. With continued use, skin is smooth, clear and radiant.

Cellgenie Facial Wash White (125g, RM153)

Whip up a fine lather and thoroughly remove substances that cause dullness and roughness from the skin’s surface.

Cellgenie Emulsion White/ Cellgenie Emulsion White ER (Extra Rich) (200ml, RM268)

Relaxes skin from deep within the strateum corneum, allowing it to become softer and more lustrous. Comes in two textures: Normal and Extra Rich to suit your skin’s needs.

Cellgenie Lotion White/ Cellgenie Lotion White ER (Extra Rich) (200ml, RM268)

Replenishes skin with moisture for impeccably clear brightness. Enhances skin’s clarity and preps it to receive the benefits of the Cream. Comes in two textures: Normal and Extra Rich to suit your skin’s needs.

Cellgenie Cream White (30g, RM306)

The final step and finishing touch for luminously clear, radiant skin that glows with resilience.

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