Dear ladies, do you know that shower time can be life-saving? A simple breast self-check in the shower can help women detect breast cancer early and indeed the most convenient and easiest time to do a breast self-check. 
To encourage women to make this important commitment to carry out regular breast self- checks during shower time, Shokubutsu, the leading shower foam brand in Malaysia, has spearheaded a pro-active campaign, Pledge-To-Self-Check During Shower. 
Supported by campaign partner National Cancer Society Malaysia (NCSM), the initiative aims to empower women and highlight to them that early breast cancer detection lies in their hands and in turn, early detection can significantly increase the survival rate. 
This campaign is not only about encouraging women to pledge for their own wellbeing, but also for the sake of their loved ones as family members are deeply affected alongside the patient. 
The Pledge-To-Self-Check During Shower campaign initiated by Shokubutsu is a response to the fact that breast cancer is the second most common cancer in the world and knowing that early detection improves a patient’s rate of survival. The statistics alone are a motivating factor to encourage women to conduct breast self-checks in the shower. 


The Shokubutsu Pledge-To-Self-Check During Shower campaign will run from 1 October until 30 November 2015. Our target is to get 250,000 women to pledge to do their breast self- check during shower every month. Every bottle sold during the campaign period translates into 1 pledge where Shokubutsu will contribute RM0.10 to NCSM. Shokubutsu aims to raise RM25,000 through the 250,000 pledges. To support this campaign, Shokubutsu will organise nationwide roadshows, in-store promotions and social media activation in educating women the step-by-step guide to do breast self-check during shower.

Shokubutsu has also designed a special application on Shokubutsu Malaysia Facebook for women to upload and share their pledges with their friends and receive a Free 3D Mammogram with consultation voucher when they buy a Thin Prep (Pap Smear) at NCSM Cancer and Health Screening Clinic. Shokubutsu wants women to also realise that breast self-check during shower is only one of the more helpful self-initiative step enable early detection and women especially aged 40 and above are encouraged to perform Mammogram scanning every 1-2 years as their risk of getting breast cancer is higher. 

For more information, kindly log on to Shokubutsu Malaysia’s Facebook page