The most anticipated collection of the holiday season is here, Selena Gomez and PUMA® teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece. For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl. These women are strong in their passions, expressions, and how they want to leave their mark on the world. They are compassionate, but uncompromising. Fearless, but approachable.

The name of this first SG x PUMA collection is “Strong Girl”. Inspired by Selena’s initials, she wanted to show today’s girls that one of the most important qualities is ‘strength’. The collection features confident colours and bold silhouettes with the intention of helping girls stand out from the crowd. It is a well-thought out balance of femininity and modern edge. Sport and fashion. The collection features the many different tastes and styles that appeal to both the strong girl’s personality, as well as her day-to-day hustles.

The collection as a whole is comprised of many key pieces meant for layering, mixing and matching, and transitioning from different moods and settings. Many design choices are a nod to 1992, the year Selena was born. Though the apparel is grounded in running and training design, there is an intentional fashion focus. The collection boasts an amazing sense of flexibility and is meant to be played with in different ways.

The SG x PUMA “Strong Girl” collection is now available at PUMA.com and selected retailers nationwide.