Shell Lubricants Malaysia, through its market-leading Shell Helix brand of motor oil, has teamed up with Waze, the country’s most popular traffic and navigation app, to launch Asia’s first accident-prone spots alerts.
The collaboration between the two leading global brands is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season.
From May 16 till July 15, 2017, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia. The locations were identified based on historical accident data submitted by Waze users.
The alert to drive carefully when approaching an accident-prone spot is aimed at helping drivers, especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri. The message will only be displayed when the car is completely stationary to avoid distracting the driver.
By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.
For more information on the Shell Helix range of motor oils and details of the upcoming festive season promotions, please go to www.shell.com.my/helixraya