Elegant, stylish and - most importantly - comfort. Three words that all women embrace when it comes to their innerwear, and three words that sloggi are taking to heart when innovating and crafting their latest luxurious collection of sophisticated new intimates, Luxe Allure for Chinese New Year.

Most Chinese are more likely to wear brand new red-colored clothing as it is one of the favorite colors on Chinese New Year - representing happiness and good fortune, and symbolising a new beginning. This Chinese New Year, sloggi’s Luxe Allure is offered in two favourable colours, red and dark blue.

Through Luxe Allure, sloggi is appealing all women to embrace their inner beauty dressed in comfortable yet stylish innerwear thanks to its flocking pattern designs, smooth velvet straps and rhinestones – adding a touch of elegance to lift up your fortune in the auspicious year of the Boar.

Luxe Allure by sloggi offers two designs from its truly comforting red and dark blue collection, designed to maximise comfort while providing ample support. Ladies will no longer feel constrained by the wires of the bra or have the need to readjust their undergarment from time to time with Luxe Allure’s Push-Up Wired Bra. With a built-in Push-Up Polyurethane (PU), the bra provides a cleavage effect suitable for women who prefer a perkier bust without having to push too much. One of its distinctive patterns is its flocking design along the cup’s edge and back – giving the garment a unique creativity with higher comfort.

For those who prefers a more cushioned bra, you can be smiling your widest with Luxe Allure’s Push-up Wired Bra with Padding. The panel design not only gives good support to the body, but from the smallest bust to the largest, ladies can now feel secure as the coverage fits women of all cup sizes.

Whether it is running around with the little ones or a game of ‘mah jong’ with the elderly, Luxe Allure by sloggi gives you that ultimate flexibility of a 360 degrees stretch without damage to the bra thanks to its advanced SensElast technique, a new gluing technique allowing women to stretch better. Say goodbye to the waves and the roles while moving about all day long, and bid adieu to visible lines as these straps are made from clean workmanship with velvet bonding technology, giving the straps an invisible effect and looking smooth from the back – perfect for those wearing their new bodycon dresses!

For top to toe comfort on Chinese New Year, Luxe Allure’s Hipster Briefs are unlike any ordinary briefs. Designed to give good coverage, the Hipster brief is seam-free and soft - presenting the feeling akin to a second skin. Styled with a flat lace edge at the back leg opening, it does not reveal the panty lines when wearing any material of clothing.

All in all, the Luxe Allure range is designed with comfort, style and elegance in mind, allowing women to ‘luxuriate’ in their luck this Chinese New Year. The Luxe Allure range is priced between RM 69.90 to RM 199 and is available in-stores now.