Boost your confidence and outshine the crowd with a brighter and shinier smile with Colgate’s latest whitening toothpaste Colgate Optic White Plus Shine featuring a newly upgraded formula with ‘Micro-Crystal Particles’.

Gentle ‘Micro-Crystal Particles’ polishes teeth to give you that dazzling white smile that is highly desired. It will not only make teeth whiter, but also make your smile shinier within a week.

Colgate Optic White Plus Shine is being launched with a new premium packaging that features a sparkling diamond as its concept.

Colgate Optic White Plus Shine was launched at Jojoba Spa where media were treated to an intimate pampering session with Nur Fazura, Colgate Optic White’s ambassador. Media members were treated to a spa and nail treatment for an unwinding session to unveil their inner shine and feel treasured just like diamonds.

“As an actress, it is really crucial for me to feel confident with how I look. I need to have a winning smile that can dazzle and shine,” says Nur Fazura. “With the new and improved formula of Colgate Optic White Plus Shine, it has helped me to boost my confidence even further in showing off my beautiful smile and personality. My smile is as bright & shiny like a diamond, always ready to dazzle.”

Colgate Optic White is available in leading retailers and pharmacies nationwide at the recommended retail price of RM13.90 for the 100gm toothpaste. For more information on Colgate Optic White, visit website.