Sports company PUMA celebrates the 45th anniversary of the widely beloved character Hello Kitty, with a collection blending Hello Kitty’s signature cute and bubbly aesthetic and the sporty streetstyle DNA of PUMA.

Small in size but great in influence, the iconic character has ruled pop culture for 45 years after her debut in Japan in 1974. Playful prints, familiar characters, logos and graphics are used across the collection, making PUMA’s streetstyle and sporty edge a little sweeter. 

The collection, PUMA’s second with Hello Kitty, includes cozy renditions of the classic PUMA x HELLO KITTY Ralph Sampson Mid with Hello Kitty signature on the collar and the PUMA x HELLO KITTY Cali, featuring removable lace patches and two sets of laces with red Hello Kitty branding. The footwear also consists of the PUMA x HELLO KITTY Nova 2 and the PUMA x HELLO KITTY Utility, both emblazoned with Hello Kitty’s profile and colored in silver pink.

The PUMA x HELLO KITTY collection is completed with colorful apparel and accessories as well as adorable matching mini-me kids items, ranging from RM 169 – RM 529. Right on time for Kitty’s birthday, PUMA x HELLO KITTY drops nationwide at all PUMA full priced stores and AW Lab on November 1.