Naga DDB, one of Malaysia’s largest creative agencies, is keeping the flood relief efforts at the forefront of their annual CNY message. Mission #wangnee is a programme to create value from the destruction and devastation wrought by the recent floods and give back to those most in need.
As part of this mission, the team at Naga DDB travelled to Jerantut, Pahang, to help with the clean-up of a kindergarten that was badly hit by the floods. The vast quantity of mud covering the site was collected and transported to Touch of Clay in Segambut, where it was turned into CNY ingots.
These 500 unique CNY ingots are for sale for RM88, RM128, or RM168 depending on the generosity of the buyer, with all proceeds going back to the community to replace the furniture and teaching materials of the kindergarten in Pahang, as well as restore a student hostel for children from the interiors who attend school in Jerantut. As part of its effort to work with similar minded brands who support such endeavors, Naga DDB has partnered with Malaysia’s first local design online marketplace, DSYR.com as its official e-commerce partner.
For more information on Mission #wangnee, visit Mission WangNee website.