Kickstarting the Merdeka month, Starbucks has partnered with Malaysian actress and entrepreneur Neelofa to spread the message of kindness, and to support her in her efforts to make the world a better place. Dubbed the MY Cups of Kindness campaign, Starbucks will donate RM0.50 from each one of its new Summer Frappuccino sold at all Starbucks™ stores in Malaysia on 1 August to a charity of Neelofa’s choice.

Neelofa also spent the afternoon at the Starbucks Reserve™ Store at Four Seasons Place serving her favorite Starbucks beverages, and wrote personalized messages of kindness for each of the cups. The two beverages that were chosen for the campaign are the Starbucks® Apricot and Peach Yogurt Frappuccino® and Starbucks® Ruby Red Grape Blended Juice Drink. The multi-layered beverages are the newest addition to Starbucks Malaysia, and were first launched in the country on 24 July 2018.

The MY Cups of Kindness campaign is a collaborative effort between Starbucks Malaysia and Neelofa that started with a simple tweet that Neelofa shared on her social media platform, when she expressed her desire to learn how to make her favorite Starbucks beverages. Neelofa’s involvement began when Starbucks Malaysia responded with an invitation to have their baristas to show her the ropes after which the MY Cups of Kindness campaign started to materialize. The Starbucks’ Cups of Kindness campaign was first created in the US between Starbucks and American artist Lady Gaga.

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.