For the third consecutive year, Sulwhasoo Malaysia, Korea’s leading luxury holistic skincare brand, will be raising funds for World Vision Malaysia through the sale of its limited edition Charity Quilt Kit and Instagram campaign (#SWSSharetheWarmth). The luxury beauty brand is committed to helping improve the lives of needy children through their partnership with World Vision.

World Vision’s Children Development Fund aims to support children and children- related development work locally and internationally. These could include initiatives in the areas of children’s rights for protection, education, mental and emotional development, nutrition and healthcare.

Sulwhasoo 2015 Charity Quilt Kit

These exclusive Charity Quilt Kits will available for RM149 per kit. It will go on sale starting the 1st October 2015 at its counters in Parkson Pavilion KL, KLCC, 1 Utama and Gurney Plaza Penang. The 7-piece set consists of the Herbal Soap (70g), First Care Activating Serum EX (8 ml), Essential Balancing Water (30ml), Capsulized Ginseng Fortifying Serum (5ml), Essential Balancing Emulsion (30 ml), Concentrated Ginseng Renewing Cream (5ml) and the Overnight Vitalizing Mask (30 ml/tube). The kit consists of the full range of Sulwhasoo skincare routine.

Sulwhasoo #SWSSharetheWarmth Instagram campaign

A new highlight this year for the Sulwhasoo Charity Quilt initiative is the Instagram campaign, encouraging all Instagram users to post a #SWSSharetheWarmth selfie.

1. Take any piece of quilt or fabric and hold it up until your nose – the way a child covers their face with the blanket
2. Snap a photo and post it on Instagram
3. Tag @sulwhasoomalaysia, hashtag #SWSSharetheWarmth #sulwhasoomalaysia, and tag 3 of your closest friends to do the same
4. Make sure your Instagram profile is public so we can see it. 


For every “Sulwhasoo selfie” tagged on Instagram, Sulwhasoo Malaysia will donate RM1 to World Vision in conjunction with the sale of their limited edition Charity Quilt Kit. Just as the charity quilt kit motif symbolizes Sulwhasoo’s global efforts to help those in need, the #SWSSharetheWarmth selfie spreads the message of sharing and compassion for the less fortunate.

This campaign will kick off 1st October 2015 and it will anticipate the participation of local celebrities and influencers, such as internationally acclaimed actress Debbie Goh, popular personality Thanuja Anathan, and much-liked TV host and social media figure Hanie Hidayah to launch the social media campaign. 

For more information, visit Sulwhasoo Malaysia Facebook page.