2016 marks a very special year for Malaysia’s all-time favourite Japanese restaurant as Sushi King - a subsidiary under Texchem Group - proudly launched its 100th outlet recently at the new AEON Mall Shah Alam, the latest AEON to join the array of shopping malls in the Klang Valley, amidst a grand spectacle of various uniquely Japanese traditional performances.

As the largest Japanese restaurant chain in Malaysia and having operated for 21 years, this launch marks a huge achievement for Sushi King, showing their exceptional growth in the Malaysian market, in addition to them being the pioneer in conveyor belt restaurants in the country.

Founder of Sushi King and Executive Chairman of Texchem Resources Berhad, Tan Sri Dato’ Seri (Dr.) Fumihiko Konishi remarked that this is a significant milestone in Sushi King’s history.

Sushi King prides itself in only offering the best quality Japanese cuisine with the finest ingredients imported directly from Japan, Norway and others where the respective countries are known for their specific food ingredients to create the perfect Japanese dish. Staying true to the adage of serving quality and fresh food ensuring that only the best is served on the conveyor (kaiten) belt, Sushi King embodies the wholesome image of their slogan “Smiling, Served Fresh”, distinguishing itself as the largest sushi chain of restaurants in the country.

In conjunction with Sushi King’s 100th outlet launch, Sushi King made a contribution of RM10,000 to the Malaysian Red Crescent Society, as a gesture of appreciation for their ongoing good work.