Moving the economy one kilometer at a time, taxi drivers all around the world are known for their devotion to ensure their customers reach their destinations on time. However, most are left unappreciated although they strive through long hours, sacrificing personal needs.

In honour of their undivided effort and dedication, MyTeksi has taken the lead to champion taxi drivers through its latest campaign, the “Driver Swap” campaign, presented by its socially sound project, the “Good Surprise Taxi”, in conjunction of the holy month of Ramadan.

For one day, MyTeksi management led by General Manager Jaygan Fu, Marketing Head Vincent Tan and Sales Manager Andrew Yong swapped roles with three MyTeksi drivers to go behind the wheels. MyTeksi teamed up with the drivers’ families to make the surprise even more meaningful. The touching exchange and reactions were recorded into a 3-minute video that has gone viral.

The campaign is a simple yet meaningful initiative, which aimed to recognise fellow taxi drivers who are less privileged to spend quality family time due to their erratic and long working hours and distanced location.

MyTeksi is familiar for their “Rides to Books” campaign in collaboration with Popular Bookstore, “Good Surprise Taxis” projects and most recently held “MyTeksi Day”, which has touched the lives of many Malaysians, of all ages. Recently, MyTeksi also invested RM4.5 million into an Elite Driver Program that aims to reward and care for its best drivers.

For more information, visit MyTeksi Facebook page or website.