Whilst we’re increasingly aware of rising levels of outdoor air pollution and the associated health risks, it may come as a surprise that the indoor air we breathe at home or in the workplace can be 2-5 times more polluted. Poor quality indoor air is known to aggravate the symptoms of allergic diseases. So, this World Allergy Week – an annual initiative of the World Allergy Organisation (WAO) that raises awareness of allergic disease and related disorders – Philips is calling for people to get smart and take control of the quality of the indoor air they breathe, every day.

One of the major factors influencing indoor air quality is the presence of allergens, such as dust, pollen, dust mites, mold spores and pet dander. Among the most prevalent chronic diseases, the number of people affected by allergies is increasing. In fact, the World Health Organisation estimates that over 20 per cent of the world population suffers from allergic disease, such as hayfever, allergic asthma and allergic rhinitis.

For those that suffer from allergies, the impact on their quality of life can be significant. 87 per cent of people say their allergic rhinitis affects their sleep, and a worrying 92 per cent of people admit their allergy symptoms affect their work, school or daily routine. It is estimated that symptoms like a blocked nose and fatigue result into a loss of productivity ranging from 11 to 40 per cent.

People across the world are looking for new ways to take greater control of their personal health and well-being. We pay a lot of attention to what we eat and drink each day, but little thought is given to the air we breathe – and the quality of the air we breathe has an essential part to play in our long term health. While allergy sufferers are powerless to control the quality of outdoor air, they can improve their indoor air at home and monitor outdoor allergen levels.

Philips’ aim is to help everyone to improve the quality of the air they breathe indoors by helping to remove many of the irritants and allergens that can trigger the symptoms of allergies. The VitaShield Intelligent Purification System (IPS) is a feature available in their air purifiers and has proven effectively filters out pollutants with size bigger than 0.02 Microns. These pollutants include ultrafine particles, allergens, bacteria and even viruses.

Every home and individual is unique, so the VitaShield IPS offers a comprehensive range of advanced filters optimized for different environments and needs. Philips VitaShield IPS filters use state-of-the-art filter grades to trap and collect a wide range of indoor air contaminants.

For more info, visit http://www.philips.com/