The job of a makeup artist or makeup designer is to create works of art, using makeup as a medium and a face as a canvas. A flawlessly made up face is the key to perfection, especially on the red carpet, which is why many makeup artists have gained international recognition for their exceptional skills.

This year, the world’s number-one beauty brand, L'Oréal Paris, is set to defy convention with The Brush Contest, the world’s first international makeup designer contest happening exclusively on YouTube. 

As the top beauty brand sold in retail outlets, L'Oréal Paris makes the most innovative products accessible to everyone who has a penchant and passion for putting their best face forward. To date, its ambassadors (including renowned celebrities such as Eva Longoria, Jennifer Lopez and Blake Lively) embody an ideal beauty that can be summed up with the legendary signature phrase: “Because you’re worth it.” These women have it all – beauty, brains and poise – which makes them perfect role models for other women around the world. L'Oréal Paris designs, conceives and creates a range of the most qualitative and expert makeup, thus enabling all women to effortlessly reproduce the most magical makeup looks from Paris, the heart of beauty itself.

For the first time ever, L'Oréal Paris is introducing a platform for makeup enthusiasts to show off their skills, and be in the running to win a once-in-a-lifetime opportunity to become a L'Oréal Paris Makeup Designer! As part of the L’Oréal Paris Makeup Designer team, you get to unleash your imagination and turn faces into masterpieces with breathtaking makeup looks.

How to join?

There are only two rules to join The Brush Contest: You have to be a true beauty junkie, and you have to be at least 18 years old – it’s that simple! The contest mechanics are as follows:

1. Create a makeup video tutorial inspired by the theme ‘Color Clash’ (maximum length 3 minutes).
2. Any brand makeup can be used but competitors’ branding cannot be displayed or highlighted in the video. Contestants can create the looks on their own faces or on a model’s face. Also, a full-face makeup look is compulsory.
3. Submit the final video.
4. Log on to www.thebrushcontest.com and submit the complete video in the “COMPETE!” section. Fill in the registration form and introduce yourself.

The best 30 videos submitted will be revealed for public voting, and the top 10 shortlisted videos will secure a place in the National Finals, where these budding makeup artists will attend a Makeup Designer Bootcamp conducted by L'Oréal Paris Malaysia. What’s more, on 8 March 2015, the public will get the chance to meet the top 10 Malaysian finalists at the Watson’s Alamanda flagship store and also experience a free makeover! 

An experienced panel of judges will choose the winner based on the total scores, and he or she will represent Malaysia to compete at the International Grand Finale in Paris, together with 12 other international finalists from countries like France, USA, Canada, UK, Australia, China, Thailand and more. These finalists will then showcase their skills by making over the industry’s top supermodels and faces of L'Oréal Paris, such as Lara Stone, Karlie Kloss, Freida Pinto and Barbara Palvin. The Grand Finale will also be broadcast on YouTube on 1 May 2015, and will be hosted by none other than L'Oréal Paris spokesperson Eva Longoria.

Prize

For the winner of The Brush Contest, the ultimate dream-come-true prize awaits: he or she will receive a professional contract with the L'Oréal Paris Makeup Designer team for 1 year, worth 100,000€. That’s not all – the cherry on top is that the winner gets to join L'Oréal’s behind-the-scenes team at the most glamorous star-studded event of the year: the Cannes International Film Festival. As a L'Oréal Paris Makeup Designer, taking part in incredible beauty shoots, tutorial creation, interviews and worldwide media coverage are simply part and parcel of the job.

The Brush Contest starts on 19 January 2015 and ends on 12 February 2015, and is open to professionals, amateurs, bloggers, vloggers and Youtubers. Ignite the makeup creativity in you now!

For more information, visit The Brush Contest website. Follow The Brush Contest and get latest updates by looking up #TheBrushContest on Facebook, Instagram and Twitter.