In conjunction with International World Sight Day on 8 October 2015, L’OCCITANE Malaysia is organising its signature charity campaign for its 7th year running. This year’s theme, “The Fight Against Avoidable Blindness”, will involve raising funds for MAB and St. Nicholas’ Home. The funds will be channelled into conducting eye screenings and prescribing glasses for those who require attention, among others. Through this initiative, L’OCCITANE Malaysia also hopes to create greater awareness on the roles played by the L’OCCITANE Foundation and L’OCCITANE Malaysia in sight-related charity projects, so that all Malaysians will know more about the causes.

This year’s fundraising initiative will benefit the Ipoh branch of MAB. Located in Kinta Valley, the centre helps many individuals from the low-income sector such as farmers, who have limited access to hospitals and are not exposed to information on eye disease and the prevention of blindness. Eye screenings will be performed on: a) elderly people who have cataracts, and advice for cataract surgery will be provided; b) children between 5 – 17 years old who have refractive errors, where spectacles will be prescribed to improve their vision; and c) students with low vision problems who will be prescribed with Telescopic Magnifiers or Pebble Magnifiers.

For St. Nicholas’ Home, the funds will be used to provide eye screenings for at least 500 students in rural areas, including pre-schools. At least 100 people from the low-income group will also receive free spectacles or intra-ocular lenses that help to correct their vision. As for the general public, awareness will be created by organising exhibitions and talks on eye care in schools and community centres. Last but not least, St. Nicholas’ Home will organise workshops and training for community workers, medical staff and teachers on the importance of eye screening as well as other vision-related issues.

The fundraising hero product for this year’s charity campaign is one of L’OCCITANE’s bestselling products – the Shea Foot Cream & Tin Box Set (RM41). Enriched with 15% nourishing Shea Butter produced by women in Burkina Faso, Africa, the luxuriously rich foot cream also contains Lavender essential oil to purify skin. Arnica extract, with its anti-inflammatory properties, helps reduce redness and irritation. Massaged into the feet, Shea Foot Cream instantly nourishes, soothes and moisturises, leaving behind softer, smoother skin. The special-edition 30ml Shea Foot Cream comes housed in cute reusable tin.

L’OCCITANE Malaysia’s fundraising initiative 2015/2016 will run from 7 October to 31 December 2015. The special-edition Shea Foot Cream & Tin Box set (30ml, RM41) will be available at all L’OCCITANE boutiques nationwide.

For more information, visit L’OCCITANE en Provence website.