A day without pleasure is a day lost. All Malaysian pleasure seekers found their answer to the ultimate indulgence with the grand opening of Magnum Kuala Lumpur. More than 500 pleasure seekers were in line to be among the first to experience the Make My Magnum ice cream in Malaysia when the iconic ice cream brand opened its doors to the public.

The idea of Magnum Pleasure Store came about with the purpose of bringing the ultimate and most premium experience of Magnum to Malaysian Pleasure seekers. It is about creating a physical space for the Magnum brand to interact with its pleasure seekers, moving beyond a one-way communication into a rich two-way conversation and experience.

Magnum Kuala Lumpur personified the Belgian chocolate brand and premium positioning by inviting pleasure seekers to discover the taste of their personal Magnum pleasure moment in a menu of signature creations brought to life by some of the finest ingredients carefully chosen by its award-winning chefs. 

It is the first Magnum Pleasure Store in the world with two infinity bars allowing pleasure seekers to create their personal pleasurable moment called Make My Magnum. At RM9.90, Pleasure Seekers can customize their ice creams by selecting their preferred naked Magnum ice cream before choosing a plethora of coatings, toppings and drizzles.  At the Magnum KL Infinity Bar, 250,000 Make My Magnum creations are made possible.

Situated in Mid Valley Megamall, the 4,200 sqft pleasure store spanning across two floors exudes a contemporary, classy and artistic interior. The immersive pleasure store can comfortably seat up to 100 people at a time and is also available for private functions promising a truly personal Magnum pleasurable experience.

For more information, visit Magnum Malaysia Facebook page.