The Pack That Grows Back

10 NOVEMBER 2016

THE PACK THAT GROWS BACK

The Pack That Grows Back

Wherever there is food, you are likely to find a Tetra Pak carton. It holds everything from milk to juices. Have you ever wondered what it is made of? How it protects your food? Or what you can do with a used carton? 

In partnership with the Forest Stewardship Council (FSC®), Tetra Pak – the world’s leading food processing and packaging solutions company – is bringing 4 days of edutainment fun to Malaysia with the launch of “The Pack That Grows Back” campaign. 

Through a series of interactive activities built around a unique forest-to-shelf setup, the campaign is aimed at promoting responsible material sourcing, and educating the public about the importance of renewability in packaging materials. 

The multi-sensory experience is hoped to inspire Malaysian consumers to make a better choice for the environment by picking packaging with the FSC label. The FSC label is a solid evidence of responsible forestry and sustainable practices. Yeo Hiap Seng, Dutch Lady, F&N, Nestlé, Ace Canning and MMSB are among brands to carry the FSC logo on their products packed in Tetra Pak cartons.  

Check them out this weekend from 10am-10pm at Sunway Pyramid Orange Concourse!


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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