Nespresso announces the opening of an innovative new Boutique concept in The Gardens Mall, Mid Valley City the first in Malaysia. The new Nespresso retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration. This unique and brand-expansive concept first launched in Cannes, France earlier this year and is now being rolled out around the world. Throughout the Boutique, visitors will experience elements that reflect Nespresso’s deep commitment to sustainability and adherence to a circular economy – one that is restorative by nature and works to minimise waste through careful design.
The new Boutiques are a true celebration of coffee and its origins and guests can discover tributes to this throughout the space. Everything from the muted colour palette of rich coffee browns and crema inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee. The Boutiques even feature lush greenery spaces embedded with coffee plants, bushes and shade trees to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality™ Programme.
The contemporary and luminous space invites guests to explore new coffee tasting rituals. The new experiences include:
A Sensorial Welcome: Upon entering the Boutique, Coffee Specialists introduce guests to the vast range of coffees in which guests can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finishing with a tasting experience.
Discovery at the Bar: As guests continue their journey through the Boutique, perusing the smart and easy-to-use machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their taste preferences and the full range of 24 Grands Crus.
The new Nespresso Boutique concept and open format was designed by award winning architecture and interior design practice, Universal Design Studio which was founded by Edward Barber and Jay Osgerby. Guests are invited to discover the new Nespresso Boutique at The Gardens Mall, which opened to the public on 26 May 2018.