TOP is revolutionizing the Malaysian detergent industry with the introduction of its new breakthrough Micro-Clean Tech™ technology. Taglined ‘It’s not clean until It’s Micro-Clean’, the brand is encouraging consumers to attain next level, micro-cleaned laundry using its Anti-Sebum detergent technology.

TOP Micro-Clean Tech, is an advanced formula developed by Lion Corp Japan.   It has been efficiently cleaning common everyday visible stains and dirt since it was launched. However besides visible stains its Research & Development innovation has also included tackling the invisible stains and dirt that is not evident to our eyes but plays havoc with our desire to have hygienically clean clothes.    

Today TOP takes on a NEW tough challenge, the invisible stains that leave visible impact on our clothing caused by ‘Sebum or Body oils’ that’s naturally secreted by our body everyday especially in our hot humid weather. This sebum often gets trapped deep in the fabric core that ordinary detergent does not remove well causing white clothes to turn yellowish and even coloured clothes to look dull. The trapped sebum is also a nutrient source for bacteria, which can result in unpleasant odour even in clothes that has been washed.  Especially seen in clothes that are worn in outdoor activities. The result is cleaner laundry for a happier and healthier lifestyle. The TOP Micro-Clean Tech with Anti-Sebum range includes all the functionality that TOP is famed for including its anti-malodour, anti-mite dust, antibacterial and FreshCare™ fragrance technology up to 30 days freshness after washing. 

The Pass It On campaign will see TOP collecting and sorting pre-loved clothes given by the public, having them professionally laundered using TOP Micro-Clean Tech to refresh and revive them before having them ironed and packed. The Ministry of Women, Family and Community Development will then gift the clothes to those who can benefit from them. To close the cycle, communities and individuals are encouraged to share their experience with at www.toppassiton.my. They can also find out more about the campaign and its locations.  

TOP Micro-Clean Tech with anti-sebum technology is available at retailers, nationwide. To find out more please visit http://www.southernlion.com.my.