Sportier and more advanced than its predecessor, the newest generation Vios was officially introduced today through its very own music video, a project created to defy convention and reignite Malaysians’ desire for this ever popular urban sedan. Featuring Malaysian celebrity Shukri Yahaya and beatboxer Shawn Lee, the music video has been appropriately titled “As Never Before” and promises viewers a brief yet inspiring and authentic 2019 Vios experience.

The inspiration began from the brand itself with its new brand premise “All About The Drive” for the All-New Toyota Vios. It inspired Toyota to create marketing ideas beyond conventional mediums and leverage on digital content that came in the form of musical entertainment. The first attempt for Toyota and the Vios, the music video is an amalgamation of the car’s aesthetic design, on-road drivability and performance as well as the new image. “As Never Before” relied on placing special cameras on specific points on the car to shoot the music video, giving the brand the opportunity to highlight the car’s optimum styling, performance and drivability when manoeuvring tight corners and sharp turns.

For more information, please visit: https://toyota.com.my/