Watsons Malaysia kick started the New Year with the Watsons Chinese New Year music video, which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities.
The highlight of the campaign which was the song and music video was performed live at the launch by the five main cast namely Annie Pang, Choong Lai Chan, Julie Chew, Vivian How and Winnie Ho. The five talents were casted in after a few rounds of audition with award winning production house Woo Hoo Pictures, who also co-directed and produced the music video with Watsons marketing team. The shooting of the music video took place in November 2015 at various locations.
To showcase diversity in the music video, Watsons also invited top Malaysian personalities for cameo appearances in the music video. The celebrities line up include Amber Chia, Leng Yein, Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng, Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus, Livonia Ricky, Stevensunny and Willy Tan.
The music video which has been aired on national TV and also Watsons Malaysia YouTube and Facebook channels, thus far has received more than 300,000 views and 3,700 shares within 48 hours!
Watsons ‘Happy Beautiful Year’ campaign also brings a wholesome celebration to its VIP members. This year, Watsons is offering RM1,000,000 worth of prizes for the Scratch and Win to its members with any purchase worth RM50 in a single receipt.
Watsons customers too can enjoy the great sale up to 50% from 21 January onwards while shopping at Watsons store can be more rewarding with attractive gifts with purchases during the prosperous new year including a collectible red packets in four exclusive design, a limited edition cutlery set and a limited edition tiffin carrier.
During the prosperous new year, Watsons VIP members too can look forward for more rewards including lucky 888 new VIP members sign up can win more than 788,888 worth of VIP points. Besides that, members can look forward to be the lucky 8 members to receive RM800 worth of Oriental Restaurant vouchers each. And to Watsons members on LINE, look out for amazing RM5 worth of points giveaway to lucky 888 members.
For more information on Watsons Chinese New Year campaign and promotion, visit www.watsons.com.my/cny2016.