A.S. Watson Group (ASW) launched its first-ever Global Smile Campaign in its 10,000+ store network in Asia and Europe, to uplift and promote customer service with a human touch in its businesses. The Campaign kicked off on 18 June by its 100,000 employees across 25 markets at 5pm Hong Kong time (CET 11 a.m.) to”welcome customers with 100,000 smiles”, and providing a pleasant shopping experience. 

To encourage our staff to bring out their best smiling faces on the shop floors, Watsons Malaysia has take this campaign to the next level by running an initiative campaign to give back to the society. Every smile submitted, RM1 will be donated for a good cause to Rumah Kanak-Kanak Tengku Budriah, Kuala Lumpur; Persatuan Kebajikan Anak-anak Yatim Islam Pulau Pinang Wisma Yatim (Perempuan), Pulau Pinang; Rumah Cheshire Johor, Johor; Rumah Amal Hembusan Kasih Sayang, Kuantan; Rumah Anak Yatim & Asnaf As Sakinah, Sabah; and The Salvation Army, Kuching. This campaign at the same time can cultivate happiness within our staff, and to spread smiles to everyone. This initiative will run on Watsons Malaysia Facebook and Instagram social platform with the #mywatsonssmile and since the initiative started we have more than 13,000 smile photos submitted.

For more about the Global Smile Campaign, visit Facebook #wesmile.

About Author JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon. Stalk this wacky fair Asian girl at www.jqtalks.com, Instagram and Twitter (@jqleejq)