Waze announces the launch of the Waze Global Event Partner Program (www.waze.com/eventpartners), helping stadiums, marathons and other event organizers worldwide outsmart event-related traffic and better communicate road information with its attendees and broader community. With more than 50 million monthly active Wazers globally and more than 4,000 events successfully supported to date, Waze will provide partners with custom access to its traffic management technologies and communications channels in exchange for partner’s advanced and real-time road closure and traffic information.

The Waze Global Event Partner Program provides an easy, real-time technology solution for stadiums, marathons and event organizers to share road and traffic information directly with Waze through:

The Waze Closure Tool: Previously available only to Waze Connected Citizens municipal partners, event partners can now add road closures directly to the Waze map. Partners also can work directly with Waze, in advance or real-time, to add turn restrictions, lane reversals, parking lot locations and more to the map.

Waze Live Map: Allows partners to easily monitor traffic in real-time via a custom Live Map on desktop and mobile. Partners can also embed the iFrame Live Map on their own websites.

Waze Communication Channels: Beyond tools, Waze provides unique channels to reach drivers including in-app branded messages informing locals of pertinent event and road closure information, a custom landing page on www.waze.com/events with a map and list detailing road closures, and additional communications support from Waze staff should an evacuation occur or weather crisis unexpectedly hit.

The Rock ‘n’ Roll Marathon Series is also an early partner, providing Waze with official road closure information for its 30 races around the globe. Marathon weekends often feature three days of events which encapsulate cities in their entirety and organizers have positioned Waze, through its own communication channels, as an essential race weekend resource to navigate street closures and avoid traffic congestion. 

The Waze Global Event Partner program is free and available globally to stadium, marathon and event organizers of all sizes. Acceptance into the program is largely determined by the quality of the local Waze network as well as partners’ promotional and marketing commitment to drive attendees to use Waze and improve the quality of the data both parties receive.

For more information and to apply to become a partner, visit www.waze.com/eventpartners.