Western Digital Unveils New Design Language With The Iconic My Passport And My Book Hard Drives

13 NOVEMBER 2016

WESTERN DIGITAL UNVEILS NEW DESIGN LANGUAGE WITH THE ICONIC MY PASSPORT AND MY BOOK HARD DRIVES

Western Digital Unveils New Design Language With The Iconic My Passport And My Book Hard Drives

Western Digital introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.

Western Digital Unveils New Design Language With The Iconic My Passport And My Book Hard Drives

The new WD® products include:

My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand

  • New attractive design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Automatic backup with included WD Backup™ software
  • Up to 4TB capacity

My Passport for Mac drives – your MacBook® computer’s best friend

  • New attractive design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Formatted for Mac OS® X and Time Machine® ready for easy backup
  • Up to 4TB capacity

My Book desktop hard drive – trusted, high capacity backup for PC and Mac®

  • Password protection with hardware encryption
  • Automatic backup with included WD Backup software
  • Up to 8TB capacity

Western Digital Unveils New Design Language With The Iconic My Passport And My Book Hard Drives

Pricing and Availability

My Passport and My Passport for Mac portable hard drives are protected by a 2-year limited warranty and is distributed by Eternal Asia (M) Sdn Bhd in Malaysia. My Passport drives have a Manufacturer’s Suggested Retail Price (MSRP) of 1TB at RM279.00, 2TB at RM409.00, 3TB at RM569.00 and 4TB at RM709.00, while the My Passport for Mac drive has a MSRP of RM319.00 for 1TB, RM475.00 for 2TB, RM709.00 for 3TB and RM739.00 for 4TB.

My Book desktop hard drives are protected by a 2-year limited warranty and is distributed by Eternal Asia (M) Sdn Bhd in Malaysia. My Book drives have a Manufacturer’s Suggested Retail Price (MSRP) of 3TB for RM519.00, 4TB for RM639.00, 6TB for RM1,009.00, 8TB for RM1,319.00 and 10TB for RM1,599.00


JQ Lee
Editor

JQ Lee talks and writes for a living. That's because she loves sharing interesting things to the world. With a Degree in Communication and Media Management, this petite Gen-Y will not stop chasing her passion in writing and broadcasting. She dreams to host a travel show and be a radio announcer someday, hopefully soon.

Stalk this wacky fair Asian girl at www.jqtalks.comInstagram and Twitter

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