Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.

From the moment they set foot at Probably the Best Lounge, they were greeted by beautiful brand ambassadors serving buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter. Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, they were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant. The ex-beer-ience also covered a guided sensory experience at Probably the Best Brew House where Supply Chain Director Piotr Zajac shared the art of brewing a quality Carlsberg beer from natural ingredients – malt, hops, yeast and water.

The 170 years beer discoveries and innovation

Carlsberg has changed the way the world brewed modern lagers. All this because of J.C. Jacobsen’s obsession to brew the best beer in the world and share all his knowledge (and ways to stabilise Carlsberg’s special yeast called ‘Saccharomyces Carlsbergensis’).

Sensory experience to see, touch, smell and taste beer

The media entourage had the chance to see, touch, smell and taste beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.

Partying the night away at Probably the Best Lounge

Of course, it wouldn’t be a birthday party without fun-filled games and beer-tertainment. Members of media enjoyed the newly upgraded Probably the Best Lounge, learning more about Carlsberg beer from the Carlsberg heritage and art of making beer wall murals, playing the electronic dart machine iDarts and electronic beer-table tennis iPong as well as belting out their favorite numbers on the Karaoke machine too.

They also indulged in beer-infused gourmet spread that consists of sautéed penne pasta with trio mushroom and K1664 Blanc cream sauce, roasted chicken wings with Carlsberg pineapple BBQ sauce, Connor’s goulash lamb stew and more. Some took up the challenge and participate in beer-related quizzes while some learned how to pour themselves a perfect pint, enjoyed a night long of probably the best ex-beer-ience. When Carlsberg does a VIP brewery tour, it is #ProbablyTheBest!

For more information about Carlsberg’s Probably the Best Brewery Tour campaign, please visit www.probablythebest.com.my.