In conjunction with the Pink Ribbon month of October, also internationally known as Breast Cancer Awareness Month, XIXILI hosted its 11th annual XIXILI Breast Cancer Awareness Campaign Event themed ‘XIXILI Stand Up For Pink’ at the Mid Valley Megamall, South Court Ground Floor from 28th September – 2nd October 2016.

As a leading Malaysian lingerie brand, XIXILI proudly teamed up with other brand partners who share similar objectives to raise breast cancer awareness and to fundraise for the Breast Cancer Welfare Association (BCWA) of Malaysia. The 5-days event saw an influx of positive engagement from shoppers of all ages as they pledged their support for PINK and took part in the interactive on-ground activities.

BE BREAST AWARE

1 in 20 women have a chance of developing breast cancer in their lifetime and breast cancer is the most common form of cancer affecting Malaysian women across all ethnic groups.

As XIXILI’s valued customers are primarily women, the message to be more breast aware and to take charge of one’s own breast health is both profound and close to our hearts. Consultation booths with silicone breast dummies, manned by breast cancer survivors themselves and a team of nurses were set up at the event to educate shoppers on the methods of performing the monthly Breast Self- Examination (BSE). All female shoppers were also encouraged to take the opportunity to undergo a complimentary Clinical Breast Examination (CBE) by the on-site certified professional nurses of BCWA.

Dr. Evelyn Ho, a practicing Consultant Clinical Radiologist from Ramsay Sime Darby ParkCity Medical Centre, also paid us a visit to host a public talk on breast cancer myths and to provide medical advice on breast health care to shoppers.

With the strong dedication and efforts of the BCWA Team, we are proud to announce that a remarkable record 662 shoppers were educated on Breast Self-Examination (BSE), whilst 601 female visitors undertook the Clinical Breast Examination (CBE).

Over RM10,000 was raised from public donations, Pink Merchandise sales and Charity Dry Hair Cuts.

ICONIC STRING-ART PINK RIBBON SCULPTURE

A Pink Ribbon art sculpture made of entwined yarn was erected to signify the communal bond and support for and amongst women diagnosed with breast cancer.

The Pink Ribbon is an international symbol of breast cancer awareness and the color pink in general, identifies the wearer who expresses his/her moral support for women with breast cancer. The yarn was also strung within the 4 arches of the main structure, and guests were encouraged to tie their pledge cards along the string to add to the artwork and to imply the deepening bond of the community.

PINK WALK PARADE FEATURING BREAST CANCER SURVIVORS & PINK SUPPORTERS

One of the weekend main highlights was the Pink Walk parade featuring breast cancer survivors together with their Pink supporters: media friends and bloggers. As the ladies and their supporters took to the floor for their celebratory walk to celebrate life, the concourse was instantly filled with positive vibes and laughter as the breast cancer survivors walked tall with pride and strutted their poses for the cameras and audience.

The breast cancer survivors looked gorgeous and sparkled with hair and makeup by our Hair & Makeup Partners, Number76 and shu uemura.